Leituras Recomendadas

1. Articles


1.1 What Makes an Effective Executive from HBR by Peter F. Drucker


http://bit.ly/aDmyV2


1.2 When companies underestimate low-cost rivals from McKinsey Quarterly from Adrian Ryans


http://bit.ly/9lAWXS


1.3 How to Manage Alliances Better Than One at a Time from MIT Sloan Management Review by Ulrich Wassmer, Pierre Dussauge and Marcel Planellas


http://bit.ly/aJpC4p


2. Books


2.1 The Functions of the Executive: 30th Anniversary Edition by Chester I. Barnard and Kenneth Richmond


http://bit.ly/9SsmvU


3. Events


3.1 Lighting the Fires of Management Innovation

A Webinar with Gary Hamel, Tuesday, July 20, 2010 - 11am ET

http://bit.ly/brhXNo