Querer é Poder: setembro 2010

1. Articles & Books

1.1. Respect and have plan for all the stakeholders in your Company. In this article from HBR ( September 2010 ) you can read how Timberland’s CEO on Standing Up to 65,000 Angry Activists.

Some conclusions :

a) When angry activists come at you, don’t stand there with your arms folded and your mind closed.

You may not agree with their tactics, but they may be asking legitimate questions you should have been asking yourself. And if you can find at least one common goal—in this case, a solution to deforestation—you’ve also found at least one reason for working with each other, not against.

b) On the other hand, don’t greet them naively with open arms.

For every common goal, half a dozen personal agendas are in play. Greenpeace’s include selling membership subscriptions as well as saving the world. If that weren’t true, the organization would be making more phone calls and fewer sexy headlines.

C) In times of tension, watch and listen.

That’s when you learn just how committed you are to your principles—and how committed your team and your partners and even your competitors are to theirs.

To read the full article : http://linkd.in/bSwRJS

or for more deep knowledge read this book from Prof. Montanes ( Instituto Empresa ) : http://linkd.in/bwd6IJ

2. Events

2.1 Leadership Conference next 16/09 in Lisbon, for more details please go : http://bit.ly/97zQQF

2.2 Employer Branding next 22/09 in Lisbon : http://bit.ly/d8e3W9

2.3 Creative Leadership in Tough Times next 12/12 by EGP in Oporto : http://bit.ly/axxihc

2.4 Strategic Marketing and Innovation next 19/10 by EGP in Oporto : http://bit.ly/aapYcy

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